The World of Makeup Artistry

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The three main makeup styles of the industry


The world of makeup artistry is a fascinating one, where skilled artists wield brushes, pigments, and tools to transform faces and convey narratives. Within the Glamour Lifestyle Industry, specifically makeup artistry, there exists three distinct genres of makeup: pageant makeup, theater makeup, and photo shoot makeup. Each of these disciplines serves unique purposes, demands specialized techniques, and requires an intimate understanding of the medium in which it is used. In this tutorial, we will explore the differences and commonalities of the industry’s three main makeup genres.

Pageant Makeup is a specialized art form designed to help contestants stand out on stage and convey their personality and confidence to the judges and audience. The primary goal of pageant makeup is to create a polished and flawless appearance that appears natural from a distance under bright stage lights. Key differences between pageant makeup and other forms of makeup include:

Flawless Complexion: Achieving a flawless complexion is paramount in pageantry. Pageant makeup artists use high-coverage foundations, concealing imperfections, and creating a smooth canvas for the rest of the look.

Contouring and Highlighting: Strategic contouring and highlighting are used to sculpt the face, accentuating cheekbones, defining the jawline, and creating an overall chiseled appearance that looks stunning under stage lights.

Dramatic Eyes: Pageant makeup often features dramatic eye makeup with bold eye-shadows, eyeliner, and false eyelashes to draw attention to the contestant’s eyes.

Vibrant Lips: Bold, vibrant lip colors are favored in pageants to make a statement and leave a lasting impression. Lip liners are meticulously applied to create perfectly defined lips.

Long-lasting Makeup: Pageant makeup must withstand hours of wear under hot stage lights, so setting sprays and powders are essential to keep the makeup in place.

Theater Makeup is all about creating characters that can be seen from a distance by a live audience. It is a form of makeup artistry that emphasizes exaggeration and dramatic effect. Key characteristics of theater makeup include:

Bold Colors: Theaters use intense lighting, so makeup colors are typically forward and radiant to ensure facial features are visible from a distance. This includes dramatic eye-shadows and lip colors.




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