Music-industry groove master Gary Haase explains why the record industry’s song-downloading daze may provide the greatest chance in decades to spin the rock ’n’ roll roulette wheel — and win big!
By Gary Haase
The pop-music industry has been in a state of transition in recent years, and believe me when I say that a lot of very big people in the music business, including myself, have been scratching our heads in consternation. So where does that leave those of you who are young artists interested in a pop-music career? Apparently, it’s actually a phenomenon that works in your favor. Allow me to explain.
Yes, it’s a tough environment for so many reasons. For one thing, many of the traditional methods for artists breaking into the music business, perfecting their craft, and creating hits that used to make sense and rake in money are no longer valid. Without the predominance of album-oriented rock ’n’ roll that defined pop sensibilities for most of the last half of the 20th century, the marketplace is flying off in a number of simultaneous directions musically. Many genres compete in an ever-more-fractured radio marketplace. If Bob Dylan came on the scene today, he’d probably wind up recording in Nashville and getting played mostly in the red states.
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