Knowing some of the technical aspects of the entertainment industry and how it works is vital. First and foremost, a solid and trusting working relationship is imperative between the talent and the manager. There is an old saying in the industry: “A manager and artist’s working relationship is like a marriage.”
This pair goes through the “dating process” by getting to know each other, so to speak. Then there is the “engagement,” which is the process of building trust. And finally, the contract is signed. This means the talent and manager have developed mutual faith and trust in one another in order to begin the pursuit of a full-time working relationship. The manager will oversee day-to-day operations for the artist in the development of their act, which consists of countless hours in an out of the office.
A manager wears many hats. This includes making countless phone calls on behalf of the talent, and dealing with problems that arise unexpectedly. A manager works closely with booking agents, making sure engagement and/or personal appearance contracts are consumated and followed through properly. A manager also works with casting directors, producers, photographers, graphic designers, publicists, band members, tour managers, bus leasing companies, record labels, music publishers, and an array of other industry professionals.
There are countless activities that go into the fulfillment of management duties. The standard management percentage ranges from 10 to 20 percent of the talent’s gross earnings. Managers who represent “name acts” are not concerned about signing acts that require too much developmental time and effort. This makes it hard for new artists to break out. However, do not let this discourage you from pursuing your hopes and aspirations.
Good managers are always keeping their eyes and ears open for talent who have the potential for break out success. Managers are always seeking new artists to develop. They are always willing to take a chance on talent with potential and passion. Managers will always support their talent in securing recording contracts with record labels. They work hard to help their actors land parts in feature films, or to help their models to sign with renowned agencies.
Learning to be vocal
Professional vocal coaches are experienced in teaching various vocal techniques. Many of them have majored in music, while others are experienced in vocal production. Vocal coaches specialize in certain types of vocal coaching. For example, some may teach theory, while others may emphasize vocal projection, technique, and learning a certain vocal style that fits the singer’s voice.
Some singers will develop with a certain vocal coach for a long period of time, especially if they are continuing to learn something from every lesson. Other singers are not comfortable with a certain vocal coach because they are not growing, or they simply do not get along with the coach. The singer and the vocal coach must establish a solid working relationship together.
Some vocal coaches are somewhat strict, which can be a good thing. However, if the strict discipline is preventing the singer from learning, this can lead to a waste of time and money. When starting with a new vocal coach, my suggestion is that the singer should devote at least three to six months with that coach. It can be hard finding the right coach, but if you do, it can be quite rewarding. As a record producer, I often spend many hours in the studio coaching singers while recording vocal tracks. There are other times that I may bring in a coach to assist me with vocalists in the studio. Singers will often bring their personal vocal coaches to the studio on the day they are doing their vocal over-dubs.
Scoring your stage presence
Your actions on stage are just as important as maintaining great vocals or working the runway whether you are competing in talent competitions or otherwise. Our industry has been blessed to have many talented trainers who can really teach and bring out natural movements, gestures, what to say and what not to say on stage, image, how to dance, and how to get that natural eye contact with the audience and judges. Many of these techniques come natural with some talent which can make the process a bit easier. Even so, the ones with the natural gift still need to train with a professional.
Others who do not have that natural gift can be trained to make their performances come across with natural feeling. Various coaches specialize and instruct in each of these areas, where others specialize and train in just one part. For example, there are instructors who train in walking the runway, or the way to look for photo shoots, or work on how to answer questions for the interview segment of a pageant. Others may work on vocal training and various hand gestures and dance routines.