Tell us about your business, its history, and how you build customer loyalty.
Showtime Collection is a leading name in Prom, Pageant and Cocktail dresses.I was a travelling sales rep in New York and the Midwest for a moderate sportswear and evening wear company, and then turned to wholesaling. In 1993, I started my own label, called Showtime. At first, we experimented with a more mature look, but we soon realized that there were not many companies offering prom and pageant dresses. So we started by trying to be different and offering bold and bright colors and more progressive styles than were already in the market, and that is how the company took off. Then, in 2001, we saw a need for pageant and interview suits and started a line for Pageant under the name of Versei, which also serves the homecoming and daily wear market. To build customer loyalty, we offer progressive styles with free catalogs and ads for marketing and good, reliable customer service and quality.

Who is your main designer or designers?
Nick Sabnani

What size ranges do you offer?
Sizes 0 – 24.

What divisions (e.g., Prom, Pageant, Social Occasion, Bridal, etc.) do you design for and market?
Prom, pageant, homecoming, and cocktail dresses and interview suits.

If you have a web site, can you describe its features?
Showtimecollection.com, our simple-to-use web site, opens to a home page with links down the left side to the fashion divisions Prom & Pageant and Suits; a retail store search assistant; and pages displaying a general marketing message and contact information. Prom & Pageant dress thumbnails are group vertically down the center of each page; another link brings visitors to a size-selection chart. Clicking on a dress or suit photo opens a separate window with style numbers, color options, and sizes that are available for each gown. Addresses for Showtime Collection retail stores are available from the web site’s “Find a Store” search engine.

Please identify three characteristics about your designs and business services that you are known for.
Showtime collection offers high quality, bold styles, and scrupulous customer service.

How do you keep your design ideas current?
By observing the red-carpet dresses and European haute couture designs.

As a designer, where do you receive the most satisfaction?
Our greatest satisfaction comes when we cannot keep dresses on the rack in season and when we learn that someone has won a competition in one of our dresses.

What fashion looks and fabric-usage trends do you predict will emerge in the coming year or two?
More use of back-to-basic chiffon and polyestester fabrics are two expected trends.

What design trends do you predict will fade from the fashion scene?
Shiny charmeuse, and lamé will have a lesser role in the coming seasons.

What aspects of the fashion business bring you the greatest satisfaction?
We always like to hear it when retail buyers tell us that we have one of the best collections for the season.

Versei By Showtime Collection
established 1993

4199 Rockcreek Court
Danville, CA 94506
Naresh Sabnani
showtimecollection.com
800-640-7469