Tell us about your business, its history, and how you build customer loyalty.
At Bella Formals, we are proud to offer a quality product, emphasizing fresh designs, with particular attention to detail in beading and embroidery. This, coupled with years of industry experience and excellent customer service, gives Bella Formals the tools for success. The company began more than 20 years ago with one person, the owner, personally visiting stores door-to-door. This direct contact gave him the opportunity to build close relationships with many of the business owners and hear their needs firsthand.
What divisions (e.g., Prom, Pageant, Social Occasion, Bridal, etc.) do you design for and market?
Prom, Special Occasion, Evening, Homecoming, Bridal, Bridesmaids, MOB, Informals, and Flower Girls.
What size ranges do you offer?
Bridal sizes 2 – 28, Color gowns sizes 0 – 28.
Who is your main designer or designers?
Joanna Wu
Do you have a web site? If so, please describe its features.
Bellaformals.com and Venusbridals.com are our two web sites. We invite you to explore them and all we have to offer. Browse our designs, locate a distributor near you, and if there are still any unanswered questions, send us e-mail on our “Contact Us” page. Consistant web page design, with navigation buttons across the top and links to Prom, Modest Prom, Bella Plus, Bridesmaids, and What's Hot pages, makes it easy to find what you’re looking for. There’s also a built-in search function for the site. Pages follow a logical progression in showcasing the various divisions, with 5-across thumbnails of individual gowns and style numbers under each. Clicking on the thumbnail brings up a presentation that includes full-length and detail photos of the dress, a description that includes fabric and color availability, and buttons to add the dress to your "My Bella" list, share the style with a friend, or print the page.
Please identify three characteristics about your designs and business services that you are known for.
We offer a quality product with a selection of luxurious fabrics, and colors spanning 16 divisions, and customer service that is second to none. We also offer exceptional delivery time, which is very important. Most consumers do not realize the time necessary to receive a special-ordered gown. We also offer quick deliveries (when our workload allows).
How do you keep your design ideas current?
We do so by keeping abreast with the latest trends, as well as taking inspiration from celebrities, fellow designers, and the Internet, and staying in touch with our personal artistic vision.
As a designer, where do you receive the most satisfaction?
We get the most satisfaction out of a perfectly executed design of gowns that we create.
What fashion looks and fabric-usage trends do you predict will emerge in the coming year or two?
Fabric will have more fluidity and will be more lustrous. There will be more basic cuts with intricate details in classic and elegant touches.
What design trends do you predict will fade from the fashion scene?
The heavy, voluminous type of gowns with bold patterns won’t last.
What aspects of the fashion business bring you the greatest satisfaction?
We relish the accomplishment, the art, the fame, the fortune, and all the experiences all gathered together.
|
