Tell us about your retail store.

The Competitive Image is conveniently nestled in downtown Dothan, Alabama, where “Southern hospitality” is much more than a phrase, it is a way of life. Having been established in 2000, The Competitive Image offers one-stop shopping for the truly competitive pageant contestant. From swimsuits and interview attire to cocktail dresses and evening gowns, our practice is to “know” each individual customer and to provide custom wardrobe services that will ensure her success. Our personal services also include all aspects of pageant preparation including: stage presentation, interview coaching, hair and make-up training, and professional photography by Clay Spann. By experiencing The Competitive Image package of services, our customers become “total package” competitors!

What are your policies for doing business online?

We offer custom and special ordering to our clients, and we ship any of our merchandise to our clients through FedEx.

What divisions (e.g., Prom, Pageant, Social Occasion, Bridal, MOB, etc.) do you carry?

We carry Pageant, Prom, and Social Occasion.

Do you offer custom design services?

Custom designs are available for the following: swimsuits, interview suits, evening gowns, and special occasion dresses.

Do you offer gown registry?

Yes, gown registry is offered for major pageant events.

What are some of the unique services offered at your store?

One-stop pageant shopping. In our store, you will find every item needed to compete on every level of pageantry. We offer shoes, accessories, jewelry, trendy fashion wear, upscale casualwear, swimwear, interview suits, cocktail dresses, prom gowns, and evening gowns by all major designers. Our main focus is providing individual services that are tailored to each customer’s unique needs. Our staff has experience with numerous pageant systems, and we are prepared to provide all the necessary items for the truly competitive contestant.

How do you reach your customers and grow your relationship with them?

Customers are reached on a truly personal level. Our customers, whether local or long-distance, become members of our “family.” We learn about our customers’ unique qualities and help them to further strengthen and utilize their gifts.

Where do you see your business and industry trends heading?

Our business will continue to grow as women become stronger and more interested in promoting themselves and their beliefs. Pageantry offers a vehicle upon which today’s brightest and most confident women can travel to share their gifts and talents.

Why do you love what you do?

We love what we do because we empower women!

The Competitive Image
established 2000
106 North Lena Street
Suite 1, Dothan, AL 36303

Joey Retherford
www.thecompetitiveimage.com
334-678-6332