Lights, Camera, Action!
Photo shoot makeup is truly an art form, but today we are going to break it down to five easy steps. One of the reasons creating a photo shoot makeup look for the camera can be a challenge is because the flash can change how your face appears. This happens when the light bounces off of your face. Depending on the products you use, you can even appear very washed out. In this tutorial, I am going to help you with strategic placement, as well as color selection for the camera.
The overall idea for designing a gorgeous face for the camera is creating pronounced features, deleting shine on the face, and blending for an even skin tone. You also do not want to forget a smooth contour so you can even out your facial proportions. Beauty is about elevating the angles of the face. No matter your age, we always want a face which breaths youthful, exotic features. This is the reason we line the eye as well. We are always trying to bring roundness to the eyes.
It is amazing how much goes into constructing a gorgeous makeup look for the camera. I have curated a quick personal quiz which will allow you to truly understand your face before your makeup application: What is your favorite facial feature? What do you want to hide? What are your undertones? Do I have the correct foundation for my skin type? Do I have dry patches or enlarged pores?
The answers to these questions are good to know before you go makeup shopping. This gives you a good base knowledge so you can speak directly with the sales person or so you can do research on the best foundations for dry skin. You will also want to make sure you get a foundation, as well as other products which are camera friendly. For instance, you want a loose translucent powder which does not cause flashback.
Step 1: Face Prep & Prime
I always begin with a moisturizer. Use a light covering on the face, neck, and chest. After this step, use a primer and pore minimizer if you need it. This part of the process, as simple as it may seem, is essential to really preparing your canvas for the camera. You will want to make sure you consider the whole canvas, including your hairline and décolletage as well.
Step 2: Foundation, Contour, & Powder
Before your foundation application, use color correcting concealer to even out any uneven undertones. You can use a cosmetic wedge to complete this step. For this look I am using a large powder brush. You could also use a smaller brush or a beauty blender, but I want a buffed out look so I’m using a circular stipple stroke for the total application, also applying the foundation over the entire canvas area.
I use concealer under the eye to brighten. For overall contour, I am using powder contour palette. Since Rebecca’s skin is a little dryer, I used a stipple stroke to apply and build the coverage. I use a powder puff folded to create my lines on the cheek, chin and forehead. I then go to a smaller detailing brush for the nose.
As you blend the contoured areas, triple check that every area is unified in color. You can then apply some loose translucent powder underneath the eye with a cosmetic wedge to help lift the eye’s appearance. Once complete, begin applying your face powder. Make sure you apply it to the entire canvas area. You want the same texture from the forehead/hairline to décolletage.
Step 3: Get Cheeky
This is where we create a more pronounced cheek and warm up the face. Blush is an essential element for a beautifully connected look. I use a smaller blush brush with a narrow, pointed blender brush. This allows you to strategically target the highest point of the cheek, giving you a more youthful appearance. Do a diagonal sweep on both sides of the face and lightly down the middle of your nose.
Then, whip out your bronzer, using these beautiful tones to warm the forehead, cheek, chin, neck, and décolletage. You can use the same brush or switch to a larger blush brush. Bronzer is about adding another level of blend to the facial features. Use a circular application for the neck, chin, and décolletage to be sure you have an evenly buffed area. Cover the back of the neck in case that area becomes visible during the shoot.
Step 4: Eyes
Start with the brows. Always brush the brows out totally, creating a thicker total appearance. It also gives you a good idea of how thick the brow can be made depending on the density of the hair. When you begin applying the pomade, focus your brow brush using short strokes. Start inward, and work outward.
For this look, the liner is more the focus than the shadow. For the entire eye base, I used the colors Tempera and a light tap of Orange Soda, covering from brow to lash line. The crease is a combination of Rustic, Burnt Orange, and Glistening, developing a well-pigmented frame for the eye. Remember, the crease should be more of a focused “V” on the outside, always going back to the idea of creating symmetry.
As you line the eyes, make sure you pop the outside of the eye. I added a unique connected top and bottom liner which really opens the eye. I lined Rebecca’s lower waterline, then blended with Cypress Umber. Finally, I applied lashes, which really opened Rebecca’s eyes even more.
Step 5: Lips
I kept the lip more on the neutral side since the eye was truly the focal point of the look. You will really want to focus on carving out the lip right on the lip line. It is never about minimizing the lip, it is always about enhancing the size and shape of the lip. Next, I used a brush to apply neutral pink lipstick. Make sure to cover the entire lip, as well as the full lower portion of the lip. These are the quick and easy steps for perfect photo shoot makeup!