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 Fashion Showcase with Prom, Pageant, and Social Occasion Gowns
Living in the Shadows
Smokey Makeup

Model Megan Heagle, seen in picture inset to left in her before shot, is not only a model but she is also a Hair and Makeup artist at the Aveda Institute as well as a Makeup artist for the Pageantry and PromTime 2010 Fashion Showcase photo shoot.


The eyes are the center of attention in every makeover. They are the focus of creativity, and present an opportunity to showcase a unique and all-around fun look for any occasion. Unlike the lips, which can be altered only slightly in shape, the eyes have no limitations. You can create different shapes with eye shadows, pencils and liners.

From smokey to highly dramatic eyes and depending on the shape of your face, you can uplift sad eyes, creating a “cat’s eye” look. This makes them look bigger, more accentuated or more dramatic. In creating a successful look, there is no more important part of your face or body than your eyes.

The first step in creating and maintaining your successful look is to groom and shape your eyebrows, because they are the frame of the eyes. As a base I use a concealer blended over the eyelid with a brush or a sponge. From there, I apply loose, translucent powder as a base. If you use cream eye shadow or a loose pigment, apply directly over your concealer.

When using dark eye shadows, be careful. Start with very little, always shaking the excess shadow from the brush before applying on the eyelid. Leave a little translucent powder under the eye to catch any falling shadow. Build up the color and blend after each application.

Smoke In Your Eyes
Prepare the area around your eyes with concealer, blending it with a sponge, and following it with a loose dark-gray pigment, applied with a small concealer brush. Apply the eye shadow by covering the eyelid up to the crease, defining the lines, and using a dark-gray eye shadow to seal the pigment. Above the crease, I used a lighter tone of gray shadow, blending the shadows together, and I angled in the outer corner.

To draw a straight line, I angled in the corner for a “cat’s eye” look, using a small piece of cardboard to achieve a clean, straight line. Use a black pencil eyeliner in the upper and lower inner eye areas, smudging the pencil gently into the lashes. Using a sponge tip applicator, blend the pencil into a smokey circle around the eye. Use a pale pink or a beige mat powder to highlight the brow bone and the inner corner of the eye lid. Curl the lashes and apply mascara.

Fun Makeup

Time For Some Fun
Choosing colors for the eyes is fun. Combine warm colors for green, brown and hazel eyes, and use cool colors for gray, blue and black eyes. On Megan, for this look, I used a highly pigmented green shadow for the base of the eyelid, and a burgundy eye shadow to accentuate the crease and the outer corner of the eye, followed by lighter tones of purple wine and rose.

Green eyes especially look great with burgundy eye shadows or eyeliners since it enhances the natural color of the eyes, and it makes them look a deeper shade of green. Remember to always blend the shadows to give an airbrushed effect. I used a black liner to accentuate the shape of the eyes.

Classically Trained
This is a classic look you can wear for any affair, as it always looks trendy and elegant. Apply a light or white shimmery eye shadow to the eyelid, then accentuate the crease with a light brown shadow just enough to give some depth to the look and shape to the eye.

Classic Makeup

The important step on this look is the eyeliner. Start by applying black eyeliner on the top of the upper lashes and blend it with a sponge tip applicator towards the lashes. Follow this with a liquid or gel black eyeliner to thicken the line and bring it to the corner making a 45 degree line. Go over the line, back and forth, until you achieve a straight, angled, upward line. Apply eyeliner as close as possible to the lashes, to avoid the white line you get when liner and lashes don’t connect.

Cheek To Cheek
Remember, when it comes to cheekbones, if you don’t have them you can create them. High cheekbones look great, as they help to contour the face and give a high fashion look.

To achieve this effect, start with a darker tone of blush or a bronzer right under the cheekbone, blending it with a blush brush towards the ear in an upward motion. Next, apply a lighter tone of blush powder on the apple of the check and blend them together. Clean with a translucent powder right under the eyes and any blush that might have fallen under the cheekbone.



Myriam Fux resides as a Master Makeup artist and co-owner of M and E Image & Design, a photography and makeover firm based out of Lake Mary, Florida. Myriam has accrued over 20 years of experience in the field of artistry makeup for photography. Her work has been featured in and on the covers of magazines, including Shape, Lake Mary Life, Hispanic Image and Broker Agent. Myriam’s amazing level of expertise includes studying under beauty icon Kevin Aucoin. She has been commissioned for the Latin Grammys, as well as makeup art for Salma Hayek and other celebrities. Myriam can be reached at


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