Tell us about your business, its history, and how you build customer loyalty.
Sherry Couture is a division of NBC International. We own two international manufacturing plants in China. We support a creative team of designers and promote distinctive design elements through our distribution regions, such as the Middle East, Europe, and North America. Our goal is to design the most beautiful beaded dresses in the world for prom, pageant, social occasion, and bridal categories. We are striving to be one of the top three companies in our category.

Who is your main designer or designers?
In order to preserve the distinctive looks throughout the major divisions within the company, we utilize a team, including Joe Dargham and Charbel Nader. Each designer is responsible for his own design creations, which we incorporate into a particular label, while also combining many of the elements into our most exciting collections, such as Sherry.

What divisions (e.g., Prom, Pageant, Social Occasion, Bridal, etc.) do you design for and market?
Currently we design and manufacture several lines for our various markets in the Gulf Region (Middle East), Europe, and North America. Various lines may include Social Occasion, Pageant, Prom, and Sportswear. We are also considering expanding into an upper-end jeans label as well as other exciting fashion trends.

What size ranges do you offer?
The size range options available are dependant on the line and distribution, as mentioned before, from the Gulf Region, to Europe, to North America. For the most part, sizes range from 2 – 16, with specific designs available up to size 24.

Please identify the characteristics about your designs and business services that you are known for.
From a company standpoint, we have been in the industry for approximately 15 years. Our designer Evening Wear division, Sherry, is now about two years old. Our factories have been located from the Middle East, Mexico, and now China, of which we own two. The different factories distinctly service and manufacture our designs for their specific markets in the global fashion industry.

How do you keep your design ideas current?
Our team of designers discover their inspiration in everything and everywhere. Depending on the design philosophy and the look desired for a particular line, the influences are Middle Eastern, with intricate combinations of color, fabric, and beading. For some, the design is reminiscent of a woman’s silhouette in making her feel beautiful. Inspiration can be realized individually or within a design team.

What fashion looks and fabric-usage trends do you predict will emerge in the coming year or two?
We continue to see a growth of the industry, especially in the Social Occasion side. Women love to look beautiful. With the fashion industry globalizing, influences are more readily available and accepted amongst various cultures. With two factories, we have the ability to manufacture many different looks and styles and stay at the forefront of stylistic trends.

What aspects of the fashion business bring you the greatest satisfaction?
Who wouldn’t love what we do? Each and everyday, we receive a positive response to our designs. It is wonderful to follow the evolution of a design from an abstract thought, to the drawing-board sketch artist, and on to cutting and production. It is great to work in an industry where you can express yourself creatively and bring happiness to others simply by doing what you love.

Sherry Couture
established 2004

1013 S. Los Angeles St. 3rd Fl.
Los Angeles, CA 90015
sherrycouture.net
info@sherrycouture.net
Phone: 213-749-0006
Fax: 213-749-0016