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your look ● bodyshaping By Dr. Ronald Bergman Botox Baby, Botox! As the popularity of Botox increases for removing unwanted wrinkles, it’s important for younger people to consult with a professional when seeking treatment JENNY MCCARTHY I n a world where we are all trying to hold on to our youthful good looks, botulinum toxin—commonly re- ferred to by the brand name Botox—has come to the rescue. Easy to administer and relatively inexpensive, Botox has soared in popularity with more than 6 mil- lion treatments in the U.S. in 2012; by far the most preva- lent non-invasive cosmetic treatment on the market. Hollywood stars like Jenny McCarthy and Courteney Cox have fessed up to getting a little help from the injection, while thousands of others regard it as their secret weapon. But is it right for you? Fears about safety and botched jobs have arisen along with the product’s popularity. Check out the following information and educate yourself to see if you are ready to take the plunge. IS BOTOX SAFE? Yes. Botox injections contain a minimal dosage of the toxin; just the right amount to be effective. Botox will not affect nerve or muscle sensations. If administered properly, the results will be natural and smooth. Of course, we have all seen the frozen stare of an overdone star. That is why it is important to work with a professional in a medical set- ting. The face contains an amazing 43 different muscles! Your plastic surgeon will understand exactly which muscles should be treated for your desired effect. 124 PAGEANTRY WHAT EXACTLY DOES BOTOX DO? Botulinum toxin is a non-surgical injection that is used to smooth or eliminate facial wrinkles. The cosmetic treat- ment is derived from bacteria which block muscular nerve signals, effectively reducing the strength of the muscle and the lines it creates. Botox was the first brand to be widely marketed for cosmetic use, but now competitors include Dysport and Xeomin. Areas most commonly treated by the toxin include: * Crow’s feet * Frown lines * Forehead wrinkles * Brow furrows * Neck bands HOW LONG DO THE RESULTS LAST? Results will last for three to four months, depending on the individual.